“This Snow Crash thing--is it a virus, a drug, or a religion?” Juanita shrugs. “What's the difference?”

“Is it a virus, a drug, or a religion... What's the difference”

“Ideology is a virus.”

“Juanita believes that nothing is provably true or provably false in the Bible. Because if it's provably false, then the Bible is a lie, and if it's provably true, then the existence of God is proven and there's no room for faith.”

“Never been here before. It's like something on the top floor of a luxury high-rise casino in Atlantic City, where they put semi-retarded adults from South Philly after they've blundered into the mega jackpot" Hiro Protagonist - Snow Crash”

“It's--my God--like you stretched a tarp across a stadium to turn it into a giant tom-tom and crashed a 747 into it.”

“The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.”