“[D]on't ever apologise to an author for buying something in paperback, or taking it out from a library (that's what they're there for. Use your library). Don't apologise to this author for buying books second hand, or getting them from bookcrossing or borrowing a friend's copy. What's important to me is that people read the books and enjoy them, and that, at some point in there, the book was bought by someone. And that people who like things, tell other people. The most important thing is that people read...”

“When the web started, I used to get really grumpy with people because they put my poems up. They put my stories up. They put my stuff up on the web. I had this belief, which was completely erroneous, that if people put your stuff up on the web and you didn’t tell them to take it down, you would lose your copyright, which actually, is simply not true.And I also got very grumpy because I felt like they were pirating my stuff, that it was bad. And then I started to notice that two things seemed much more significant. One of which was… places where I was being pirated, particularly Russia where people were translating my stuff into Russian and spreading around into the world, I was selling more and more books. People were discovering me through being pirated. Then they were going out and buying the real books, and when a new book would come out in Russia, it would sell more and more copies. I thought this was fascinating, and I tried a few experiments. Some of them are quite hard, you know, persuading my publisher for example to take one of my books and put it out for free. We took “American Gods,” a book that was still selling and selling very well, and for a month they put it up completely free on their website. You could read it and you could download it. What happened was sales of my books, through independent bookstores, because that’s all we were measuring it through, went up the following month three hundred percent.I started to realize that actually, you’re not losing books. You’re not losing sales by having stuff out there. When I give a big talk now on these kinds of subjects and people say, “Well, what about the sales that I’m losing through having stuff copied, through having stuff floating out there?” I started asking audiences to just raise their hands for one question. Which is, I’d say, “Okay, do you have a favorite author?” They’d say, “Yes.” and I’d say, “Good. What I want is for everybody who discovered their favorite author by being lent a book, put up your hands.” And then, “Anybody who discovered your favorite author by walking into a bookstore and buying a book raise your hands.” And it’s probably about five, ten percent of the people who actually discovered an author who’s their favorite author, who is the person who they buy everything of. They buy the hardbacks and they treasure the fact that they got this author. Very few of them bought the book. They were lent it. They were given it. They did not pay for it, and that’s how they found their favorite author. And I thought, “You know, that’s really all this is. It’s people lending books. And you can’t look on that as a loss of sale. It’s not a lost sale, nobody who would have bought your book is not buying it because they can find it for free.”What you’re actually doing is advertising. You’re reaching more people, you’re raising awareness. Understanding that gave me a whole new idea of the shape of copyright and of what the web was doing. Because the biggest thing the web is doing is allowing people to hear things. Allowing people to read things. Allowing people to see things that they would never have otherwise seen. And I think, basically, that’s an incredibly good thing.”

“For me, I would rather read a good book, from a contented author. I don't really care what it takes to produce that.”

“If you make art, people will talk about it. Some of the things they say will be nice, some won’t. You’ll already have made that art, and when they’re talking about the last thing you did, you should already be making the next thing.If bad reviews (of whatever kind) upset you, just don’t read them. It’s not like you’ve signed an agreement with the person buying the book to exchange your book for their opinion.Do whatever you have to do to keep making art. I know people who love bad reviews, because it means they’ve made something happen and made people talk; I know people who have never read any of their reviews. It’s their call. You get on with making art.”

“The cartoon me writes the books cartoon people read in the cartoon world, because they need things to read there too.”

“He would go somewhere no one knew him, and he would sit in a library all day and read books and listen to people breathing.”

“People are like books, and the world is like a library. Some believe that it is important to be known with the most possible people, and have what we call superficial relationships with mass amounts of people. If you go in a library it's not important to see the cover of the most possible books, what you will learn if to get out a pair of interesting books and take a good amount of time to read them. Those who want to know the most possible only see the cover of many books, maybe they get as far as a few pages through the books, but they never get to read some of them. So there is actually no point in finding the books in the 1st place.”