“I'm the idiot box. I'm the TV. I'm the all-seeing eye and the world of the cathode ray. I'm the boob tube. I'm the little shrine the family gathers to adore.' 'You're the television? Or someone in the television?' 'The TV's the altar. I'm what people are sacrificing to.' 'What do they sacrifice?' asked Shadow.'Their time, mostly,' said Lucy. 'Sometimes each other.' She raised two fingers, blew imaginary gunsmoke from the tips. Then she winked, a big old I Love Lucy wink.'You're a God?' said Shadow.Lucy smirked, and took a ladylike puff of her cigarette. 'You could say that,' she said.”
“The TV's the altar. I'm what people are sacrificing to.''What do they sacrifice?' asked Shadow.'Their time, mostly,' said Lucy. 'Sometimes each other.”
“I'm alive,' said Shadow. 'I'm not dead. Remember?''You're not dead,' Laura said. 'But I'm not sure you're alive, either. Not really.”
“I'm a stranger," pointed out Bod."You're not," she said, definitely. "You're a little boy." And then she said, "And you're my friend. So you can't be a stranger.”
“What makes you think I'm giving you a ride?” “Because I'm a damsel in distress,” she said. “And you are a knight in whatever. A really dirty car.”
“I'm a has-been. Who the fuck cares about me?"Shadows said softly, "You're a god".Wednesday looked at him sharply. [...] "So?""It's a good thing to be a god", said Shadow"Is it?”
“I miss you', he admitted. 'I'm here', she said. 'That's when I miss you most. When you're here. When you aren't here, when you're just a ghost of the past or a dream from another life, it's easier then.”