“It's perfectly simple," said Wednesday. "In other countries, over the years, people recognized the places of power. Sometimes it would be a natural formation, sometimes it would just be a place that was, somehow, special. They knew that something important was happening there, that there was some focusing point, some channel, some window to the Immanent. And so they would build temples or cathedrals, or erect stone circles, or...well, you get the idea." "There are churches all across the States, though," said Shadow. "In every town. Sometimes on every block. And about as significant, in this context, as dentists' offices. No, in the USA, people still get the call, or some of them, and they feel themselves being called to from the transcendent void, and they respond to it by building a model out of beer bottles of somewhere they've never visited, or by erecting a gigantic bat house in some part of the country that bats have traditionally declined to visit. Roadside attractions: people feel themselves pulled to places where, in other parts of the world, they would recognize that part of themselves that is truly transcendent, and buy a hot dog, and walk around, feeling satisfied on a level they cannot truly describe, and profoundly dissatisfied on a level beneath that.”

“This is a roadside attraction,' said Wednesday. 'One of the finest. Which means it is a place of power.”

“Some people have great ideas maybe once or twice in their life, and then they discover electricity or fire or outer space or something. I mean, the kind of brilliant ideas that change the whole world. Some people never have them at all... I get them two or three times a week.”

“Television and cinema were all very well, but these stories happened to other people. The stories I found in books happened inside my head. I was, in some way, there.It's the magic of fiction: you take the words and you build them into worlds.”

“[D]on't ever apologise to an author for buying something in paperback, or taking it out from a library (that's what they're there for. Use your library). Don't apologise to this author for buying books second hand, or getting them from bookcrossing or borrowing a friend's copy. What's important to me is that people read the books and enjoy them, and that, at some point in there, the book was bought by someone. And that people who like things, tell other people. The most important thing is that people read...”

“Does that change things?” asked the old man. “MaybeAnansi’s just some guy from a story, made up back in Africa inthe dawn days of the world by some boy with blackfly on his leg,pushing his crutch in the dirt, making up some goofy storyabout a man made of tar. Does that change anything? People respondto the stories. They tell them themselves. The storiesspread, and as people tell them, the stories change the tellers.Because now the folk who never had any thought in their headbut how to run from lions and keep far enough away from riversthat the crocodiles don’t get an easy meal, now they’re starting todream about a whole new place to live. The world may be thesame, but the wallpaper’s changed. Yes? People still have thesame story, the one where they get born and they do stuff andthey die, but now the story means something different to what itmeant before.”

“To say that Richard Mayhew was not very good at heights would be perfectly accurate, but would fail to give the full picture; it would be like describing the planet Jupiter as bigger than a duck. Richard hated clifftops, and high buildings; somewhere not far inside of him was the fear – the start, utter, silently screaming terror – that if he got too close to the edge, then something would take over, and he would find himself walking to the edge of a clifftop and then he would just step off into space. It was as if he could not entirely trust himsels, and that scared Richard more than the simple fear of falling ever could. So he called it vertigo, and hated it and himself, and kept away from high places.”