“Life is a rock, but the radio rolled me over.”

“The young man shivered. He rolled the stock themes of fantasy over in his mind: cars and stockbrokers and commuters, housewives and police, agony columns and commercials for soap, income tax and cheap restaurants, magazines and credit cards and streetlights and computers... 'It is escapism, true,' he said, aloud. 'But is not the highest impulse in mankind the urge toward freedom, the drive to escape?”

“And then he'd tried to become an official Atheist and hadn't got the rock-hard self-satisfied strength of belief even for that.”

“This is crazy', said Shadow.Like the rest of your life is sane? Give me a fucking break.”

“There are new gods growing in America, clinging to growing knots of belief: gods of credit card and freeway, of Internet and telephone, of radio and hospital and television, gods of plastic and of beeper and of neon. Proud gods, fat and foolish creatures, puffed up with their own newness and importance. "They are aware of us, they fear us, and they hate us," said Odin. "You are fooling yourselves if you believe otherwise.”

“It's not what I'd want for at my funeral. When I die, I just want them to plant me somewhere warm. And then when the pretty women walk over my grave I would grab their ankles, like in that movie.”

“People believe, thought Shadow. It's what people do. They believe, and then they do not take responsibility for their beliefs; they conjure things, and do not trust the conjuration. People populate the darkness; with ghosts, with gods, with electrons, with tales. People imagine, and people believe; and it is that rock solid belief, that makes things happen.”