“People believe, thought Shadow. It's what people do. They believe, and then they do not take responsibility for their beliefs; they conjure things, and do not trust the conjuration. People populate the darkness; with ghosts, with gods, with electrons, with tales. People imagine, and people believe; and it is that rock solid belief, that makes things happen.”

“The paradigms were shifting. He could feel it. The old world, a world of infinite vastness and illimitable resources and future, was being confronted by something else—a web of energy, of opinions, of gulfs. People believe, thought Shadow. It’s what people do. They believe. And then they will not take responsibility for their beliefs; they conjure things, and do not trust the conjurations. People populate the darkness; with ghosts, with gods, with electrons, with tales. People imagine, and people believe: and it is that belief, that rock-solid belief, that makes things happen.”

“People populate the darkness; with ghosts, with gods, with electrons, with tales.”

“There's never been a true war that wasn't fought between two sets of people who were certain they were in the right. The really dangerous people believe they are doing whatever they are doing solely and only because it is without question the right thing to do. And that is what makes them dangerous.”

“There are people who think that things that happen in fiction do not really happen. These people are wrong.”

“And there are always people who find their lives have become so unsupportable they believe the best thing they could do would be to hasten their transition to another plane of existence.''They kill themselves, you mean?' said Bod. [...]'Indeed.''Does it work? Are they happier dead?''Sometimes. Mostly, no. It's like the people who believe they'll be happy if they go and live somewhere else, but who learn it doesn't work that way. Wherever you go, you take yourself with you.”

“So many things to see, people to do.”