“Shadow had heard too many people telling each other not to repress their feelings, to let their emotions out, let the pain go. Shadow thought there was a lot to be said for bottling up emotions. If you did it long enough and deep enough, he suspected, pretty soon you wouldn't feel anything at all.”
“Mister whoever-the-fuck you are,” said Shadow, just loud enough to be heard over the din of the engines, “there isn't enough money in the world.”
“Something feels weird," he told Laura. That wasn't the first thing he said to her. The first thing was "I love you," because it's a good thing to say if you can mean it, and Shadow did.”
“Jesus. Low-Key Lyesmith," said Shadow. and then he heard what he was saying and he understood. "Loki," he said. "Loki Lie-smith.""You're slow," said Loki, "but you get there in the end." And his lips twisted into a scarred smile and the embers danced in the shadows of his eyes.”
“The TV's the altar. I'm what people are sacrificing to.''What do they sacrifice?' asked Shadow.'Their time, mostly,' said Lucy. 'Sometimes each other.”
“The head of the sledgehammer was cold, icy cold, and it touched his forehead as gently as a kiss. 'Pock! There,' said Czernobog. 'Is done.' There was a smile on his face that Shadow had never seen before, an easy, comfortable smile, like sunshine on a summer's day. The old man walked over to the case, and he put the hammer away, and closed the bag, and pushed it back under the sideboard. 'Czernobog?' asked Shadow. Then, 'Are you Czernobog?''Yes. For today,' said the old man. 'By tomorrow, it will all be Bielebog. But today, is still Czernobog.' 'Then why? Why didn't you kill me when you could?'The old man took out an unfiltered cigarette from a pack in his pocket. He took a large box of matches from the mantelpiece and lit the cigarette with a match. He seemed deep in thought. 'Because,' said the old man, after some time, 'there is blood. But there is also gratitude. And it has been a long, long winter.”
“You musn’t be afraid of the dark.’‘I’m not,’ said Shadow. ‘I’m afraid of the people in the dark.”