“Stories, like people and butterflies and songbirds' eggs and human hearts and dreams, are also fragile things, made up of nothing stronger or more lasting than twenty-six letters and a handful of punctuation marks. Or they are words on the air, composed of sounds and ideas-abstract, invisible, gone once they've been spoken-and what could be more frail than that? But some stories, small, simple ones about setting out on adventures or people doing wonders, tales of miracles and monsters, have outlasted all the people who told them, and some of them have outlasted the lands in which they were created.”

“Fictions are merely frozen dreams, linked images with some semblance of structure. They are not to be trusted, no more than the people who create them.”

“I once made up a story as a wedding present for some friends. It was about a couple who were given a story as a wedding present. It was not a reassuring story. Having made up the story, I decided that they’d probably prefer a toaster, so I got them a toaster, and to this day have not written the story down.”

“There are stories within stories, whispered in the quiet of the night, shouted above the roar of the day, and played out between lovers and enemies, strangers and friends. But all are fragile things made of just twenty-six letters arranged and re-arranged to form tales and imaginings which will dazzle your senses, haunt your imagination and move you to the very depths of your soul.”

“Does that change things?” asked the old man. “MaybeAnansi’s just some guy from a story, made up back in Africa inthe dawn days of the world by some boy with blackfly on his leg,pushing his crutch in the dirt, making up some goofy storyabout a man made of tar. Does that change anything? People respondto the stories. They tell them themselves. The storiesspread, and as people tell them, the stories change the tellers.Because now the folk who never had any thought in their headbut how to run from lions and keep far enough away from riversthat the crocodiles don’t get an easy meal, now they’re starting todream about a whole new place to live. The world may be thesame, but the wallpaper’s changed. Yes? People still have thesame story, the one where they get born and they do stuff andthey die, but now the story means something different to what itmeant before.”

“Some people have great ideas maybe once or twice in their life, and then they discover electricity or fire or outer space or something. I mean, the kind of brilliant ideas that change the whole world. Some people never have them at all... I get them two or three times a week.”

“When the web started, I used to get really grumpy with people because they put my poems up. They put my stories up. They put my stuff up on the web. I had this belief, which was completely erroneous, that if people put your stuff up on the web and you didn’t tell them to take it down, you would lose your copyright, which actually, is simply not true.And I also got very grumpy because I felt like they were pirating my stuff, that it was bad. And then I started to notice that two things seemed much more significant. One of which was… places where I was being pirated, particularly Russia where people were translating my stuff into Russian and spreading around into the world, I was selling more and more books. People were discovering me through being pirated. Then they were going out and buying the real books, and when a new book would come out in Russia, it would sell more and more copies. I thought this was fascinating, and I tried a few experiments. Some of them are quite hard, you know, persuading my publisher for example to take one of my books and put it out for free. We took “American Gods,” a book that was still selling and selling very well, and for a month they put it up completely free on their website. You could read it and you could download it. What happened was sales of my books, through independent bookstores, because that’s all we were measuring it through, went up the following month three hundred percent.I started to realize that actually, you’re not losing books. You’re not losing sales by having stuff out there. When I give a big talk now on these kinds of subjects and people say, “Well, what about the sales that I’m losing through having stuff copied, through having stuff floating out there?” I started asking audiences to just raise their hands for one question. Which is, I’d say, “Okay, do you have a favorite author?” They’d say, “Yes.” and I’d say, “Good. What I want is for everybody who discovered their favorite author by being lent a book, put up your hands.” And then, “Anybody who discovered your favorite author by walking into a bookstore and buying a book raise your hands.” And it’s probably about five, ten percent of the people who actually discovered an author who’s their favorite author, who is the person who they buy everything of. They buy the hardbacks and they treasure the fact that they got this author. Very few of them bought the book. They were lent it. They were given it. They did not pay for it, and that’s how they found their favorite author. And I thought, “You know, that’s really all this is. It’s people lending books. And you can’t look on that as a loss of sale. It’s not a lost sale, nobody who would have bought your book is not buying it because they can find it for free.”What you’re actually doing is advertising. You’re reaching more people, you’re raising awareness. Understanding that gave me a whole new idea of the shape of copyright and of what the web was doing. Because the biggest thing the web is doing is allowing people to hear things. Allowing people to read things. Allowing people to see things that they would never have otherwise seen. And I think, basically, that’s an incredibly good thing.”