“The best way to show people true things is from a direction that they had not imagined the truth coming.”

“I am the only one of us who brings in any money. the other two cannot make money fortune telling. this is because they only tell the truth, and the truth is not what people want to hear. it is a bad thing and it troubles people, so they do not come back.”

“Things need not have happened to be true. Tales and dreams are the shadow-truths that will endure when mere facts are dust and ashes, and forgot.”

“What about volcanoes?""What about them?""All that lava comes up from center of the earth where it is all hot. I saw a program, it had David Attenborough, so it's true.”

“I'll show you an imaginative re-creation, my fist imaginatively re-creating your fucken face for starters.”

“People believe, thought Shadow. It's what people do. They believe, and then they do not take responsibility for their beliefs; they conjure things, and do not trust the conjuration. People populate the darkness; with ghosts, with gods, with electrons, with tales. People imagine, and people believe; and it is that rock solid belief, that makes things happen.”

“A novel seemed the easiest way to get what I had had in my head into the inside of other people's heads. Books are good that way.”