“What I say is, a town isn’t a town without a bookstore. It may call itself a town, but unless it’s got a bookstore, it knows it’s not foolin’ a soul.”

“I was the kind of kid whose parents would drop him off at the local town library on their way to work, and I'd go and work my way through the children's area.”

“She began to whisper something in my ear. It’s the strangest thing about poetry—you can tell it’s poetry, even if you don’t speak the language. You can hear Homer’s Greek without understanding a word, and you still know it’s poetry. I’ve heard Polish poetry, and Inuit poetry, and I knew what it was without knowing. Her whisper was like that. I didn’t know the language, but her words washed through me, perfect, and in my mind’s eye I saw towers of glass and diamond; and people with eyes of the palest green; and, unstoppable, beneath every syllable, I could feel the relentless advance of the ocean.”

“The best thing about writing fiction is that moment where the story catches fire and comes to life on the page, and suddenly it all makes sense and you know what it’s about and why you’re doing it and what these people are saying and doing, and you get to feel like both the creator and the audience. Everything is suddenly both obvious and surprising… and it’s magic and wonderful and strange.”

“You know what my mum once said?’ said Rosie… ‘She said that if a just-married couple put a coin in a jar every time they make love in their first year, and take a coin out for every time that they make love in the years that follow, the jar will never be emptied.’And this means…?’Well’, she said. ‘It’s interesting, isn’t it?”

“You got to understand the god thing. It’s not magic. It’s about being you, but the you that people believe in. It’s about being the concentrated, magnified, essence of you. It’s about becoming thunder, or the power of a running horse, or wisdom. You take all the belief and become bigger, cooler, more than human. You crystallize.” He paused. “And then one day they forget about you, and they don’t believe in you, and they don’t sacrifice, and they don’t care, and the next thing you know you’re running a three-card monte game on the corner of Broadway and Forty-third.”

“When the web started, I used to get really grumpy with people because they put my poems up. They put my stories up. They put my stuff up on the web. I had this belief, which was completely erroneous, that if people put your stuff up on the web and you didn’t tell them to take it down, you would lose your copyright, which actually, is simply not true.And I also got very grumpy because I felt like they were pirating my stuff, that it was bad. And then I started to notice that two things seemed much more significant. One of which was… places where I was being pirated, particularly Russia where people were translating my stuff into Russian and spreading around into the world, I was selling more and more books. People were discovering me through being pirated. Then they were going out and buying the real books, and when a new book would come out in Russia, it would sell more and more copies. I thought this was fascinating, and I tried a few experiments. Some of them are quite hard, you know, persuading my publisher for example to take one of my books and put it out for free. We took “American Gods,” a book that was still selling and selling very well, and for a month they put it up completely free on their website. You could read it and you could download it. What happened was sales of my books, through independent bookstores, because that’s all we were measuring it through, went up the following month three hundred percent.I started to realize that actually, you’re not losing books. You’re not losing sales by having stuff out there. When I give a big talk now on these kinds of subjects and people say, “Well, what about the sales that I’m losing through having stuff copied, through having stuff floating out there?” I started asking audiences to just raise their hands for one question. Which is, I’d say, “Okay, do you have a favorite author?” They’d say, “Yes.” and I’d say, “Good. What I want is for everybody who discovered their favorite author by being lent a book, put up your hands.” And then, “Anybody who discovered your favorite author by walking into a bookstore and buying a book raise your hands.” And it’s probably about five, ten percent of the people who actually discovered an author who’s their favorite author, who is the person who they buy everything of. They buy the hardbacks and they treasure the fact that they got this author. Very few of them bought the book. They were lent it. They were given it. They did not pay for it, and that’s how they found their favorite author. And I thought, “You know, that’s really all this is. It’s people lending books. And you can’t look on that as a loss of sale. It’s not a lost sale, nobody who would have bought your book is not buying it because they can find it for free.”What you’re actually doing is advertising. You’re reaching more people, you’re raising awareness. Understanding that gave me a whole new idea of the shape of copyright and of what the web was doing. Because the biggest thing the web is doing is allowing people to hear things. Allowing people to read things. Allowing people to see things that they would never have otherwise seen. And I think, basically, that’s an incredibly good thing.”