“Writing imaginative tales for the young is like sending coals to Newcastle. For coals.”

“There are stories within stories, whispered in the quiet of the night, shouted above the roar of the day, and played out between lovers and enemies, strangers and friends. But all are fragile things made of just twenty-six letters arranged and re-arranged to form tales and imaginings which will dazzle your senses, haunt your imagination and move you to the very depths of your soul.”

“All fiction is a process of imagining: whatever you write, in whatever genre or medium, your task is to make things up convincingly and interestingly and new.”

“I'd love to write some porn, but I don't know if I have the right engines. When I was a young man and I was tempted to write porn, imaginary parents would appear over my shoulder and read what I was writing; just about the point that I managed to banish the imaginary parents, real children would lean over my shoulder and read what I was writing.”

“People believe, thought Shadow. It's what people do. They believe, and then they do not take responsibility for their beliefs; they conjure things, and do not trust the conjuration. People populate the darkness; with ghosts, with gods, with electrons, with tales. People imagine, and people believe; and it is that rock solid belief, that makes things happen.”

“What a refreshing mind you have, young man. There really is nothing quite like total ignorance, is there?”

“The main rule of writing is that if you do it with enough assurance and confidence, you’re allowed to do whatever you like. (That may be a rule for life as well as for writing. But it’s definitely true for writing.) So write your story as it needs to be written. Write it honestly, and tell it as best you can. I’m not sure that there are any other rules. Not ones that matter.”