“Writing's a lot like cooking. Sometimes the cake won't rise, no matter what you do, and every now and again the cake tastes better than you ever could have dreamed it would.”

“But it was a dream, and in dreams, sometimes, you have no choices: either there are no decisions to be made, or they were made for you long before ever the dream began.”

“Start telling the stories that only you can tell, because there’ll always be better writers than you and there’ll always be smarter writers than you. There will always be people who are much better at doing this or doing that - but you are the only you.Tarantino - you can criticize everything that Quentin does - but nobody writes Tarantino stuff like Tarantino. He is the best Tarantino writer there is, and that was actually the thing that people responded to - they’re going ‘this is an individual writing with his own point of view’.There are better writers than me out there, there are smarter writers, there are people who can plot better - there are all those kinds of things, but there’s nobody who can write a Neil Gaiman story like I can.”

“The main rule of writing is that if you do it with enough assurance and confidence, you’re allowed to do whatever you like. (That may be a rule for life as well as for writing. But it’s definitely true for writing.) So write your story as it needs to be written. Write it honestly, and tell it as best you can. I’m not sure that there are any other rules. Not ones that matter.”

“You know what happens when you dream of falling? Sometimes you wake up. Sometimes the fall kills you. And sometimes, when you fall, you fly.”

“I mean, d'you know what eternity is? There's this big mountain, see, a mile high, at the end of the universe, and once every thousand years there's this little bird-" -"What little bird?" said Aziraphale suspiciously. -"This little bird I'm talking about. And every thousand years-" -"The same bird every thousand years?" -Crowley hesitated. "Yeah," he said. -"Bloody ancient bird, then." -"Okay. And every thousand years this bird flies-" -"-limps-" -"-flies all the way to this mountain and sharpens its beak-" -"Hold on. You can't do that. Between here and the end of the universe there's loads of-" The angel waved a hand expansively, if a little unsteadily. "Loads of buggerall, dear boy." -"But it gets there anyway," Crowley persevered. -"How?" -"It doesn't matter!" -"It could use a space ship," said the angel.Crowley subsided a bit. "Yeah," he said. "If you like. Anyway, this bird-" -"Only it is the end of the universe we're talking about," said Aziraphale. "So it'd have to be one of those space ships where your descendants are the ones who get out at the other end. You have to tell your descendants, you say, When you get to the Mountain, you've got to-" He hesitated. "What have they got to do?" -"Sharpen its beak on the mountain," said Crowley. "And then it flies back-" -"-in the space ship-" -"And after a thousand years it goes and does it all again," said Crowley quickly.There was a moment of drunken silence. -"Seems a lot of effort just to sharpen a beak," mused Aziraphale. -"Listen," said Crowley urgently, "the point is that when the bird has worn the mountain down to nothing, right, then-"Aziraphale opened his mouth. Crowley just knew he was going to make some point about the relative hardness of birds' beaks and granite mountains, and plunged on quickly. -"-then you still won't have finished watching The Sound of Music."Aziraphale froze. -"And you'll enjoy it," Crowley said relentlessly. "You really will." -"My dear boy-" -"You won't have a choice." -"Listen-" -"Heaven has no taste." -"Now-" -"And not one single sushi restaurant."A look of pain crossed the angel's suddenly very serious face.”

“It was a dream, and in dreams you have no choices: either there are no decisions to be made, or they were made for you long before ever the dream began.”