“What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.”
“The Reformer is always right about what's wrong. However, he's often wrong about what is right.”
“It is never about who is right or wrong, it is about what is best.”
“Loving what is right is different from hating what is wrong and feeling right about it.”
“What does a boy who' witnessed what Charlie's witnessed know about trust? How does a boy like that discern right from wrong?”
“But it's not enough to know right from wrong. You need the strength to do what's right, even when what you want most in the world is the wrong thing.”