“We were not designed rationally, but are products of a convoluted history.”

“Design is not really a way for me to express myself. Design is a product that we produce for a client.”

“Designing a product is designing a relationship.”

“We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.”

“The mind is like a richly woven tapestry in which the colors are distilled from the experiences of the senses, and the design drawn from the convolutions of the intellect. ”

“What are we if we are not products of our history? History is not in our past but forms us in the present. And how histories are written or interpreted depends on what we do today.”