“Photography is without mercy--though it's nonsense to say it does not lie. Rather, it lies in a particular, capricious way which makes beggars of ministers and gods of cat's meat men.”

“Just got to fnafflebrump caddwallame, all right?" Edie says, and no one pays attention. She learned at Lady Gravely's that nonsense which can be misheard is a very good way to lie without getting caught. People just insert whatever they think you must be doing, and - having lied to themselves on your behalf - are disinclined to check up on you.”

“Like casinos, large corporate entities have studied the numbers and the ways in which people respond to them. These are not con tricks - they're not even necessarily against our direct interests, although sometimes they can be - but they are hacks for the human mind, ways of manipulating us into particular decisions we otherwise might not make. They are also, in a way, deliberate underminings of the core principle of the free market, which derives its legitimacy from the idea that informed self-interest on aggregate sets appropriate prices for items. The key word is 'informed'; the point of behavioural economics - or rather, of its somewhat buccaneering corporate applications - is to skew our perception of the purchase to the advantage of the company. The overall consequence of that is to tilt the construction of our society away from what it should be if we were making the rational decisions classical economics imagines we would, and towards something else.”

“The tree of nonsense is watered with error, and from its branches swing the pumpkins of disaster.”

“The sergeants are shunted forward and they blink and stare up at Gonzo as he leans on the edge of his giant mixing bowl. MacArthur never addressed his troops from a mixing bowl--not even one made from a spare geodesic radio emplacement shell--and certainly de Gaulle never did. But Gonzo Lubitsch does, and he does it as if a whole long line of commanders were standing at his shoulder, urging him on."Gentlemen," says Gonzo softly, "holidays are over. I need an oven, and I need one in about twenty minutes, or these fine flapjacks will go to waste, and that is not happening."And something about this statement and the voice in which he says it makes it clear that this is simply true. One way or another, this thing will get done. Under a layer of grime and horror, these two are soldiers, and more, they are productive, can-do sorts of people. Rustily but with a gratitude which is not so far short of worship, they say "Yes, sir" and are about their business.”

“Another important consequence in the arrival of digital technology and its facilitation of feedback is that we can look at large systems and recognize them once more not only as part of ourselves, but also as components that can change... Now, though, we live in a world where text is fluid, where is responds to our instructions. Writing something down records it, but does not make it true or permanent. So why should we put up with a system we don't like simply because it's been written somewhere?”

“Joshua Joseph has no real hatred of modern technology - he just mistrusts the effortless, textureless surfaces, and the ease with which it trains you to do things in the way most convenient to the machine. Above all, he mistrusts duplication. A rare thing becomes a commonplace thing. A skill becomes a feature. The end is more important than the means. The child of the soul gives place to a product of the system....For anything really important, Joe prefers something with a history, an item which can name the hand which assembled it and will warm to the one that deploys it. A thing of life, rather than one of the many consumer items which humans use to make more clutter; strange parasitic devices with their own little ecosystems.”