“The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. Short, tall, light, dark, caf, decaf, low-fat, non-fat, etc. So people who don't know what the hell they're doing or who on earth they are can, for only $2.95, get not just a cup of coffee but an absolutely defining sense of self: Tall. Decaf. Cappuccino." - Joe Fox”

“Maintenance is what you have to do just so you can walk out the door knowing that if you go to the market and bump into a guy who once rejected you, you won't have to hide behind a stack of canned food. I don't mean to be too literal about this.”

“Insane people are always sure that they are fine. It is only the sane people who are willing to admit that they are crazy.”

“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of tossing capers into just about everything but milkshakes before I came to terms with the fact that nobody really likes capers no matter what you do with them. Some people pretend to like capers, but the truth is that any dish that tastes good with capers in it tastes even better with capers not in in.”

“From the essay "Twenty-five Things People Have a Shocking Capacity to Be Surprised by Over and Over Again"1. Journalists sometimes make things up.2. Journalists sometimes get things wrong.3. Almost all books that are published as memoirs were initially written as novels, and then the agent/editor said, This might work better as a memoir.6. Freedom of the press belongs to the man who owns one.”

“So many of the conscious and unconscious ways men and women treat each other have to do with romantic and sexual fantasies that are deeply ingrained not just in society but in literature.The women's movement may manage to clean up the mess in society, but I don't know if it can clean up the mess in our minds.”

“When you're attracted to someone, it just means that your subconscious is attracted to their subconscious, subconsciously. So what we think of as fate is just two neuroses knowing that they are a perfect match. - Sleepless in Seattle”