“The next step in the process is to measure the impact that these increases in reach have on your number of new transacting customers. The secret to a company’s reach strategy lies in the program’s ability not only to acquire fans, followers, subscribers and connections, but to convert them through its use of social media into transacting customers.”

“With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community.”

“Your customers are responsible for your company’s reason for existing.”

“Custom will reconcile people to any atrocity, and fashion will drive them to acquire any custom.”

“The doctor seemed especially troubled by the fact of the robbery having been unexpected, and attempted in the night-time; as if it were the established custom of gentlemen in the housebreaking way to transact business at noon, and to make an appointment, by the twopenny post, a day or two previous.”

“Since knowledge and ideas are an important part of cultural heritage, social interaction and business transactions, they retain a special value for many societies. Logically, if the associated electronically formatted information is valued, preventive and detective measures are necessary to ensure minimum organizational impact from an IPR security breach.”