“Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, “social media” in and of itself, is not a discipline. Digital crisis management, on the other hand, is. So are digital customer service and online community management. This means that a certification program that focuses on social media without addressing each specific business function adapted to social media won’t end up certifying anyone in much of anything.”

“Update a traditional element of your business with social media designs. Facebook, Twitter, and other social media are hot right now, and leveraging their popularity can make your business stand out, be memorable, and seem fresh and up-to-date.”

“Myth Number 4: Social Media Is the Shiny New Thing. Two Years from Now, That Bubble Will Burst Yes, it is the shiny new thing. No, two years from now, that bubble will not burst. There is no bubble. What social media represents is an evolution in the field of communications, just as the Internet and mobility before it. The tools will change, the platforms will evolve, but the way in which people communicate with other people through digital networks and electronic devices has been fundamentally transformed through the development of social media. We did not grow tired of the telephone, of the...”

“Social Media is About People, Not Logos”

“Social media is the empowerment of the individual at the expense of the system.”

“We are the generation of Social Media, Our biggest Revolution is a Tweet of 141 Characters.”