“[...] during one train stop, I watched as another guard with a spirit of empathy, ran out into an apple orchard and picked apples. He carried his jacket like a bag and filled it with apples. The kind German came to our open train window and handed us each an apple. The juicy apple tasted so delicious. I so appreciated that apple and his unusual compassion.”

“On the trees are only a few gnarled apples that the pickers have rejected. They look like the knuckles of Doctor Reefy's hands. One nibbles at them and they are delicious. Into a little round place at the side of the apple has been gathered all its sweetness. One runs from tree to tree over the frosted ground picking the gnarled, twisted apples and filling his pockets with them. Only the few know the sweetness of the twisted apples.”

“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.”

“An apple could make you laugh: You are so charming. On our lunch, we find our way along the crowded boulevard. You stop abruptly and pluck two green apples from someone selling them on the street. You look at them and decide they are in love, these two apples. You make them whisper to one another. You make them dance: The kinds of dances they do are dainty. spontaneous. At the end of the dancing, the apples get marries in a little ceremony. After the two apples kiss, you and I laugh. It’ll be okay going for the two apples, they will get on fine, anyone can tell. Together, we walk back to the office and hate each other for how easily we can laugh about this.”

“It was a good apple too. A good apple, picked by a madman on a full moon night.”

“Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word ‘computer.’ Plus, it would get us ahead of Atari in the phone book”