“It's not the content, but the form of thought that counts.”
“It's not the error in the book, it's the thought that counts.”
“It's the thought that counts. I ought to know.”
“I was suffering from the delusion that it's the thought that counts.”
“...in seduction, as in all forms of marketing, form superseds content.”
“Thought is the seed of action; but action is as much its second form as thought is its first.”