“When the urgent crowds out the important, people urgently accomplish nothing of value.”

“Most of us spend too much time on what is urgent and not enough time on what is important.”

“The Principle of Priority states (a) you must know the difference between what is urgent and what is important, and (b) you must do what’s important first.”

“Heartache forces us to embrace God out of desparate, urgent need. God is never closer than when your heart is aching.”

“Because, as we all know, it’s easier to do trivial things that are urgent than it is to do important things that are not urgent, like thinking. And it’s also easier to do little things we know we can do than to start on big things that we’re not so sure about.”

“I'm keenly aware of the Principle of Priority, which states (a) you must know the difference between what is urgent and what is important, and (b) you must do what's important first.”