“If you read to your kids, you'll make readers out of them, partly because they'll associate reading with good parent-time.”

“We as authors sign a pact with our readers; they'll go on reading because they trust us to play fair with them and deliver what we've promised.”

“Read, read, read. Read everything -- trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read! You'll absorb it.Then write. If it's good, you'll find out. If it's not, throw it out of the window.”

“The ear is the only true writer and the only true reader. I know people who read without hearing the sentence sounds and they were the fastest readers. Eye readers we call them. They get the meaning by glances. But they are bad readers because they miss the best part of what a good writer puts into his work.”

“Hey, great idea: if you have kids, give your partner reading vouchers next Christmas. Each voucher entitles the bearer to two hours' reading time *while the kids are awake*. It might look like a cheapskate present, but parents will appreciate that it costs more in real terms than a Lamborghini.”

“Good evening ladies and gentlemen. Eat pudding. Books are good. Eat pudding. If kids read a lot. Eat pudding. They'll get so they can think clearly. Eat pudding. And if enough kids read and think. Eat pudding. We will have world peace. Eat pudding. Thank you very much. Eat pudding.”