“Dink, my boy, I'll be a millionaire in ten years. You know what I'm figuring out all this time? I'm going at this scientifically. I'm figuring out the number of fools there are on the top of this globe, classifying 'em, looking out what they want to be fooled on. I'm making an exact science of it.""Go on," said Dink, amused and perplexed, for he was trying to distinguish the serious and the humorous."What's the principle of a patent medicine?—advertise first, then concoct your medicine. All the science of Foolology is: first, find something all the fools love and enjoy, tell them it's wrong, hammer it into them, give them a substitute and sit back, chuckle, and shovel away the ducats. Bread's wrong, coffee's wrong, beer's wrong. Why, Dink, in the next twenty years all the fools will be feeding on substitutes for everything they want; no salt—denatured sugar—anti-tea—oiloline—peanut butter—whale's milk—et cetera, et ceteray, and blessing the name of the fool-master who fooled them.”

“I'm telling you this because I want you to know that I know something about you isn't right. You haven't fooled everybody. I'm going to find out what you're up to. I'm going to expose you.""Looking forward to it.”

“Ordinary fools are all right; you can talk to them, and try to help them out. But pompous fools-guys who are fools and are covering it all over and impressing people as to how wonderful they are with all this hocus pocus-THAT, I CANNOT STAND! An ordinary fool isn't a faker; an honest fool is all right. But a dishonest fool is terrible!”

“Pompous fools drive me up the wall. Ordinary fools are alright; you can talk to them and try to help them out. But pompous fools – guys who are fools and covering it all over and impressing people as to how wonderful they are with all this hocus pocus – THAT, I CANNOT STAND! An ordinary fool isn’t a faker; an honest fool is all right. But a dishonest fool is terrible!”

“Science is a way of trying not to fool yourself. The principle is that you must not fool yourself, and you are the easiest person to fool.”

“I'm a fool, that I should simply trick the tourists like everyone else. after all, most of them will never come back. and what are tourists for but for tricking?”

“What would be the natural thing? A man goes to college. He works as he wants to work, he plays as he wants to play, he exercises for the fun of the game, he makes friends where he wants to make them, he is held in by no fear of criticism above, for the class ahead of him has nothing to do with his standing in his own class. Everything he does has the one vital quality: it is spontaneous. That is the flame of youth itself. Now, what really exists?""...I say our colleges to-day are business colleges—Yale more so, perhaps, because it is more sensitively American. Let's take up any side of our life here. Begin with athletics. What has become of the natural, spontaneous joy of contest? Instead you have one of the most perfectly organized business systems for achieving a required result—success. Football is driving, slavish work; there isn't one man in twenty who gets any real pleasure out of it. Professional baseball is not more rigorously disciplined and driven than our 'amateur' teams. Add the crew and the track. Play, the fun of the thing itself, doesn't exist; and why? Because we have made a business out of it all, and the college is scoured for material, just as drummers are sent out to bring in business."Take another case. A man has a knack at the banjo or guitar, or has a good voice. What is the spontaneous thing? To meet with other kindred spirits in informal gatherings in one another's rooms or at the fence, according to the whim of the moment. Instead what happens? You have our university musical clubs, thoroughly professional organizations. If you are material, you must get out and begin to work for them—coach with a professional coach, make the Apollo clubs, and, working on, some day in junior year reach the varsity organization and go out on a professional tour. Again an organization conceived on business lines."The same is true with the competition for our papers: the struggle for existence outside in a business world is not one whit more intense than the struggle to win out in the News or Lit competition. We are like a beef trust, with every by-product organized, down to the last possibility. You come to Yale—what is said to you? 'Be natural, be spontaneous, revel in a certain freedom, enjoy a leisure you'll never get again, browse around, give your imagination a chance, see every one, rub wits with every one, get to know yourself.'"Is that what's said? No. What are you told, instead? 'Here are twenty great machines that need new bolts and wheels. Get out and work. Work harder than the next man, who is going to try to outwork you. And, in order to succeed, work at only one thing. You don't count—everything for the college.' Regan says the colleges don't represent the nation; I say they don't even represent the individual.”