“After a real snake ended up on stage one night, it was well and truly pissed off about being on stage with Ozzy Osbourne, that snake was.”

“‘Ozzy, is it true you got busted for pissing on the Alamo?’ he asked me.‘Yeah,’ I told him. ‘It’s true.’‘Shit, man,’ he said. ‘We piss on it every night on our way home.’”

“Yes, I’m the crazy rock’n’roller who bit the head off a bat and pissed on the Alamo, but I also have a son who likes to mess around with the settings on my telly, so when I make myself a nice pot of tea, put my feet up, and try to watch a programme on the History Channel, I can’t get the f**king thing to work. That kind of stuff blew people’s minds. I think they had this idea in their heads that when I wasn’t being arrested for public intoxication, I went to a cave and hung upside down, drinking snakes’ blood. But I’m like Coco the Clown, me: at the end of the day, I come home, take off my greasepaint and my big red nose, and become Dad.”

“I remember one time, back in the day, I was at his [Bill Ward] house and he said, ‘Oh, ’ello Ozzy. You’ll never guess what? I’ve just come out of a coma.’‘What d’you mean, a coma? That’s one stage removed from being dead. You know that, don’t you, Bill?’‘All I know is I went to bed on Friday, and now it’s Tuesday, and I only just woke up. That’s a coma, isn’t it?’‘No, that’s taking too many drugs and drinking too much cider and sleeping for three days in a row, you d**k.’”

“That night, at God knows what hour, Bill phoned me up and shouted, ‘Ozzy, I think myhouse is haunted!’‘Sell tickets then,’ I told him, and put the phone down.”

“I stomped down the hallway, twisted the latch on the front door, and yanked it open.‘Are you… “Ozzy Zig”?’ said Guy Fawkes, in a thick Brummie accent.‘Who wants to know?’ I said, folding my arms.‘Terry Butler,’ he said. ‘I saw your ad.’That was exactly what I’d hoped he was going to say. Truth was, I’d been waiting a long time for this moment. I’d dreamed about it. I’d fantasised about it. I’d had conversations with myself on the shitter about it. One day, I thought, people might write newspaper articles about my ad in the window of Ringway Music, saying it was the turning point in the life of John Michael Osbourne, ex-car horn tuner. ‘Tell me, Mr Osbourne,’ I’d be asked by Robin Day on the BBC, ‘when you were growing up in Aston, did you ever think that a simple advert in a music shop window would lead to you becoming the fifth member of the Beatles, and your sister Iris getting married to Paul McCartney?’And I’d answer, ‘Never in a million years, Robin, never in a million years.’It was a f**king awesome ad.”

“My father always said I would do something big one day.‘I’ve got a feeling about you, John Osbourne,’ he’d tell me, after he’d had a few beers.‘You’re either going to do something very special, or you’re going to go to prison.’And he was right, my old man.I was in prison before my eighteenth birthday.”