“Apart from Tony Iommi – who I’d never seen again since leaving school – I didn’t even know anyone who could play a musical instrument. So, instead, I decided to grow my hair long and get some tattoos. At least I’d look the part.The hair was easy. The tattoos stung like a f**king bastard.”

“We set up our gear for the tune-up and Tony [Iommi] launched into the opening riff of ‘Black Sabbath’ – doh, doh, doooohnnnn – but before I’d got through the first line of lyrics the manager had run on to the stage, red in the face, and was shouting, ‘STOP, STOP, STOP! Are you f**king serious? This isn’t Top-Forty pop covers! Who are you people?’‘Earth,’ said Tony, shrugging. ‘You booked us, remember?’‘I didn’t book this. I thought you were going to play “Mellow Yellow” and “California Dream-in’”.’‘Who – us?’ laughed Tony.‘That’s what your manager told me!’‘Jim Simpson told you that?’‘Who the hell’s Jim Simpson?’‘Ah,’ said Tony, finally working out what had happened. He turned to us and said, ‘Lads, I think we might not be the only band called Earth.’He was right: there was another Earth on the C-list gig circuit. But they didn’t play satanic music. They played pop and Motown covers.”

“Day one, the van broke down. It was so cold the accelerator cable froze, so when Tony [Iommi] put his foot down it snapped in half. Which meant we were stranded in the middle of f**king nowhere, halfway to Copenhagen. There was a blizzard outside, but Tony said it was my job – as the band’s ‘public representative’ – to go and find some help. So out I walked into this field, snow blowing into my face, two icicles of snot hanging out of my nose, until finally I saw the lights of a farmhouse up ahead. Then I fell into a trench. After finally pulling myself out of the f**king thing, I waded through the snow until I reached the front door, then knocked loudly.‘Halløj?’ said the big, red-faced Eskimo bloke who opened the door.‘Oh, thank f**k,’ I said.[...]‘Halløj?’I didn’t know any Danish, so I pointed towards the road, and said, ‘Van. El kaputski. Ya?'”

“Never in a million years did I think I’d end up making a career out of singing. I didn’t think it was possible. As far as I knew, the only way I could make any dough was to go and work in a factory, like everyone else in Aston.Or rob a f**king bank.”

“I stomped down the hallway, twisted the latch on the front door, and yanked it open.‘Are you… “Ozzy Zig”?’ said Guy Fawkes, in a thick Brummie accent.‘Who wants to know?’ I said, folding my arms.‘Terry Butler,’ he said. ‘I saw your ad.’That was exactly what I’d hoped he was going to say. Truth was, I’d been waiting a long time for this moment. I’d dreamed about it. I’d fantasised about it. I’d had conversations with myself on the shitter about it. One day, I thought, people might write newspaper articles about my ad in the window of Ringway Music, saying it was the turning point in the life of John Michael Osbourne, ex-car horn tuner. ‘Tell me, Mr Osbourne,’ I’d be asked by Robin Day on the BBC, ‘when you were growing up in Aston, did you ever think that a simple advert in a music shop window would lead to you becoming the fifth member of the Beatles, and your sister Iris getting married to Paul McCartney?’And I’d answer, ‘Never in a million years, Robin, never in a million years.’It was a f**king awesome ad.”

“I was twenty now, and had given up all hope of being a singer or ever getting out of Aston. PA system or no PA system, it wasn’t going to happen. I’d convinced myself that there was no point in even trying, because I was just going to fail, like I had at school, at work, and at everything else I’d ever tried. ‘You ain’t no good as a singer,’ I told myself. ‘You can’t even play an instrument, so what hope d’you have?’”

“I’d always wanted to play an instrument myself, but my folks didn’t have the dough to buy me one, and I didn’t have the patience to learn anyway.My attention span was five seconds.”