“I remember one time, back in the day, I was at his [Bill Ward] house and he said, ‘Oh, ’ello Ozzy. You’ll never guess what? I’ve just come out of a coma.’‘What d’you mean, a coma? That’s one stage removed from being dead. You know that, don’t you, Bill?’‘All I know is I went to bed on Friday, and now it’s Tuesday, and I only just woke up. That’s a coma, isn’t it?’‘No, that’s taking too many drugs and drinking too much cider and sleeping for three days in a row, you d**k.’”

“‘And what about a [band] name?’ said Tony [Iommi]. The three of us looked at each other.‘We should all take a couple of days to think about it,’ I said. ‘I dunno about you two, but I’ve got a special place where I go to get ideas for important stuff like this. It’s never failed me yet.’Forty-eight hours later I blurted out: ‘I’ve got it!’‘Must have been that dodgy bird you poked the other night,’ said Geezer. ‘Has your whelk turned green yet?’ Tony and Bill snickered into their plates of egg and chips. We were sitting in a greasy spoon caff in Aston. So far, everyone was getting along famously.‘Very funny, Geezer,’ I said, waving an eggy fork at him. ‘I mean the name for our band.’The snickering died down.‘Go on then,’ said Tony [Iommi].‘Well, I was on the shitter last night, and...'‘That’s your special place?’ spluttered Bill, blobs of mushed-up egg and HP sauce flying out of his mouth.‘Where the f**k did you think it was, Bill?’ I said. ‘The hanging gardens of f**king Babylon?”

“It’s just human nature – isn’t it? – to be more attracted to something that’s taboo. If someone tells you not to smoke, you wanna smoke. If they say, ‘Don’t do drugs,’ you wanna do drugs. That’s why I’ve always thought that the best way to stop people taking drugs is to legalise the f**king things. It would take people about five seconds to realise that being an addict is a terribly unattractive and pathetic way to be, whereas at the moment it still has that kind of rebel cool vibe to it, y’know?”

“That night, at God knows what hour, Bill phoned me up and shouted, ‘Ozzy, I think myhouse is haunted!’‘Sell tickets then,’ I told him, and put the phone down.”

“The thing is, I’ve never believed in feuds. Don’t get me wrong: I’ve been angry with people. Very angry – with people like Patrick Meehan, or that lawyer who tried to bill me for a drink, or Bob Daisley. But I don’t hate them. And I don’t wish them any harm. I reckon hating someone is just a total f**king waste of time and effort. What do you get out of it in the end? Nothing. I’m not trying to come over like the Archangel Gabriel here. I just think that if you’re pissed off with someone, call them an arsehole, get it out of your system, and move on. It’s not like we’re on this earth very long.”

“‘Dad,’ said Jack one day. ‘When you’re on the telly, d’you think people are laughing with you or at you?’The question had obviously been bothering him for a while.‘Y’know what,’ I said to him, ‘as long as they’re laughing, I don’t care.’‘But why, Dad? Why would you want to be a clown?’‘Because I’ve always been able to laugh at myself, Jack. Humour has kept me alive over all these years.’And it’s true, y’know.”

“If you’re determined to commit suicide, you’ll blow your brains out or you’ll jump off a tall building. You’ll do something that you can’t take back, in other words. When you ‘try to kill yourself’ by taking too many pills – like I did – you know you’re probably gonna get found by someone. So all you’re doing is sending a message.”