“I’d always admired The Beatles for starting out as a bubblegum pop group and then getting heavier and heavier as their albums went on, and here was me going in the opposite direction.”

“I remember saying to Tony [Iommi], ‘Did you hear how heavy that Led Zeppelin album sounded?’Without missing a beat, he replied, ‘We’ll be heavier.’”

“I’d been on the road for twenty-five years, pretty much. I was like a mouse on a wheel: album, tour, album, tour, album, tour, album, tour.”

“The Jesus freaks were the worst. While the ‘Suicide Solution’ case was going through the courts they followed me around everywhere. They would picket my shows with signs that read, ‘The Anti-Christ Is Here’. And they’d always be chanting: ‘Put Satan behind you! Put Jesusin front of you!’One time, I made my own sign – a smiley face with the words ‘Have a Nice Day’ – and went out and joined them. They didn’t even notice. Then, just as the gig was about to start, I put down the sign, said, ‘See ya, guys,’ and went back to my dressing room.”

“I stomped down the hallway, twisted the latch on the front door, and yanked it open.‘Are you… “Ozzy Zig”?’ said Guy Fawkes, in a thick Brummie accent.‘Who wants to know?’ I said, folding my arms.‘Terry Butler,’ he said. ‘I saw your ad.’That was exactly what I’d hoped he was going to say. Truth was, I’d been waiting a long time for this moment. I’d dreamed about it. I’d fantasised about it. I’d had conversations with myself on the shitter about it. One day, I thought, people might write newspaper articles about my ad in the window of Ringway Music, saying it was the turning point in the life of John Michael Osbourne, ex-car horn tuner. ‘Tell me, Mr Osbourne,’ I’d be asked by Robin Day on the BBC, ‘when you were growing up in Aston, did you ever think that a simple advert in a music shop window would lead to you becoming the fifth member of the Beatles, and your sister Iris getting married to Paul McCartney?’And I’d answer, ‘Never in a million years, Robin, never in a million years.’It was a f**king awesome ad.”

“‘Paranoid’ went straight to number four in the British singles chart and got us on Top of the Pops – alongside Cliff Richard, of all people. The only problem was the album cover, which had been done before the name change and now didn’t make any sense at all. What did four pink blokes holding shields and waving swords have to do with paranoia? They were pink because that was supposed to be the colour of the war pigs. But without ‘War Pigs’ written on the front, they just looked like gay fencers.‘They’re not gay fencers, Ozzy,’ Bill told me. ‘They’re paranoid gay fencers.’”

“I was twenty now, and had given up all hope of being a singer or ever getting out of Aston. PA system or no PA system, it wasn’t going to happen. I’d convinced myself that there was no point in even trying, because I was just going to fail, like I had at school, at work, and at everything else I’d ever tried. ‘You ain’t no good as a singer,’ I told myself. ‘You can’t even play an instrument, so what hope d’you have?’”