“I’m not so comfortable with politicians. Meeting them always just feels weird and a bit creepy, no matter who it is. For example, I met Tony Blair during The Osbournes period at this thing called the Pride of Britain Awards. He was all right, I suppose; very charming. But I couldn’t get over the fact that our young soldiers were dying out in the Middle East and he could still find the time to hang around with pop stars.Then he came over to me and said, ‘I was in a rock’n’roll band once, y’know?’I said, ‘So I believe, Prime Minister.’‘But I could never work out the chords to “Iron Man”.’I wanted to say, ‘F**k me, Tony, that’s a staggering piece of information, that is. I mean, you’re at war with Afghanistan, people are getting blown up all over the place, so who honestly gives a f**k that you could never work out the chords to “Iron Man”?’But they’re all the same, so there’s no point getting wound up about it.”

“‘And what about a [band] name?’ said Tony [Iommi]. The three of us looked at each other.‘We should all take a couple of days to think about it,’ I said. ‘I dunno about you two, but I’ve got a special place where I go to get ideas for important stuff like this. It’s never failed me yet.’Forty-eight hours later I blurted out: ‘I’ve got it!’‘Must have been that dodgy bird you poked the other night,’ said Geezer. ‘Has your whelk turned green yet?’ Tony and Bill snickered into their plates of egg and chips. We were sitting in a greasy spoon caff in Aston. So far, everyone was getting along famously.‘Very funny, Geezer,’ I said, waving an eggy fork at him. ‘I mean the name for our band.’The snickering died down.‘Go on then,’ said Tony [Iommi].‘Well, I was on the shitter last night, and...'‘That’s your special place?’ spluttered Bill, blobs of mushed-up egg and HP sauce flying out of his mouth.‘Where the f**k did you think it was, Bill?’ I said. ‘The hanging gardens of f**king Babylon?”

“Day one, the van broke down. It was so cold the accelerator cable froze, so when Tony [Iommi] put his foot down it snapped in half. Which meant we were stranded in the middle of f**king nowhere, halfway to Copenhagen. There was a blizzard outside, but Tony said it was my job – as the band’s ‘public representative’ – to go and find some help. So out I walked into this field, snow blowing into my face, two icicles of snot hanging out of my nose, until finally I saw the lights of a farmhouse up ahead. Then I fell into a trench. After finally pulling myself out of the f**king thing, I waded through the snow until I reached the front door, then knocked loudly.‘Halløj?’ said the big, red-faced Eskimo bloke who opened the door.‘Oh, thank f**k,’ I said.[...]‘Halløj?’I didn’t know any Danish, so I pointed towards the road, and said, ‘Van. El kaputski. Ya?'”

“We set up our gear for the tune-up and Tony [Iommi] launched into the opening riff of ‘Black Sabbath’ – doh, doh, doooohnnnn – but before I’d got through the first line of lyrics the manager had run on to the stage, red in the face, and was shouting, ‘STOP, STOP, STOP! Are you f**king serious? This isn’t Top-Forty pop covers! Who are you people?’‘Earth,’ said Tony, shrugging. ‘You booked us, remember?’‘I didn’t book this. I thought you were going to play “Mellow Yellow” and “California Dream-in’”.’‘Who – us?’ laughed Tony.‘That’s what your manager told me!’‘Jim Simpson told you that?’‘Who the hell’s Jim Simpson?’‘Ah,’ said Tony, finally working out what had happened. He turned to us and said, ‘Lads, I think we might not be the only band called Earth.’He was right: there was another Earth on the C-list gig circuit. But they didn’t play satanic music. They played pop and Motown covers.”

“I remember coming to in white room, with white walls, and people all around me covered in white sheets and thinking, F**k, I’m in the morgue. Then I heard a hissing noise next to my bed.Pssst, pssst.I looked down and there was this kid holding up a pen and a copy of „Bark at the Moon“.‘Will you sign this for me?’ he asked.‘F**k off,’ I told him. ‘I’m dead.’”

“The thing is, I’ve never believed in feuds. Don’t get me wrong: I’ve been angry with people. Very angry – with people like Patrick Meehan, or that lawyer who tried to bill me for a drink, or Bob Daisley. But I don’t hate them. And I don’t wish them any harm. I reckon hating someone is just a total f**king waste of time and effort. What do you get out of it in the end? Nothing. I’m not trying to come over like the Archangel Gabriel here. I just think that if you’re pissed off with someone, call them an arsehole, get it out of your system, and move on. It’s not like we’re on this earth very long.”

“‘All I can say is that I lost two of the greatest people in my life,’ I said, trying not to choke up. ‘But it ain’t gonna stop me because I’m about rock’n’roll, and rock’n’roll is for thepeople, and I love people, and that’s what I’m about. I’m going to continue because Randy [Rhoads] would have liked me to, and so would Rachel [Youngblood], and I’m not going to stop, ’cos you can’t kill rock’n’roll.’”