“It was the first time I’d ever been in a Roller. I sat there in the back seat, like the King of England, thinking, 'Three years ago, you were a puke remover in a slaughterhouse, and before that you were doling out slop to child molesters in Winson Green. Now look where you are.'”

“Randy [Rhoads] was laid to rest at a place called Mountain View Cemetery, where his grandparents were buried. I made a vow there and then to honour his death every year by sending flowers. Unlike most of my vows, I kept it. But I’ve never been back to his graveside. I’d like to go there again one day, before I finally join him on the other side.”

“I stomped down the hallway, twisted the latch on the front door, and yanked it open.‘Are you… “Ozzy Zig”?’ said Guy Fawkes, in a thick Brummie accent.‘Who wants to know?’ I said, folding my arms.‘Terry Butler,’ he said. ‘I saw your ad.’That was exactly what I’d hoped he was going to say. Truth was, I’d been waiting a long time for this moment. I’d dreamed about it. I’d fantasised about it. I’d had conversations with myself on the shitter about it. One day, I thought, people might write newspaper articles about my ad in the window of Ringway Music, saying it was the turning point in the life of John Michael Osbourne, ex-car horn tuner. ‘Tell me, Mr Osbourne,’ I’d be asked by Robin Day on the BBC, ‘when you were growing up in Aston, did you ever think that a simple advert in a music shop window would lead to you becoming the fifth member of the Beatles, and your sister Iris getting married to Paul McCartney?’And I’d answer, ‘Never in a million years, Robin, never in a million years.’It was a f**king awesome ad.”

“Never in a million years did I think I’d end up making a career out of singing. I didn’t think it was possible. As far as I knew, the only way I could make any dough was to go and work in a factory, like everyone else in Aston.Or rob a f**king bank.”

“Aimee saw more of the world before her first birthday than most people do in a lifetime. I just wish I’d been sober for more of it. I was there physically, but not mentally. So I missed things you can never do over again: the first crawl, the first step, the first word.If I think about it for too long, it breaks my heart.”

“‘And what about a [band] name?’ said Tony [Iommi]. The three of us looked at each other.‘We should all take a couple of days to think about it,’ I said. ‘I dunno about you two, but I’ve got a special place where I go to get ideas for important stuff like this. It’s never failed me yet.’Forty-eight hours later I blurted out: ‘I’ve got it!’‘Must have been that dodgy bird you poked the other night,’ said Geezer. ‘Has your whelk turned green yet?’ Tony and Bill snickered into their plates of egg and chips. We were sitting in a greasy spoon caff in Aston. So far, everyone was getting along famously.‘Very funny, Geezer,’ I said, waving an eggy fork at him. ‘I mean the name for our band.’The snickering died down.‘Go on then,’ said Tony [Iommi].‘Well, I was on the shitter last night, and...'‘That’s your special place?’ spluttered Bill, blobs of mushed-up egg and HP sauce flying out of his mouth.‘Where the f**k did you think it was, Bill?’ I said. ‘The hanging gardens of f**king Babylon?”

“I was twenty now, and had given up all hope of being a singer or ever getting out of Aston. PA system or no PA system, it wasn’t going to happen. I’d convinced myself that there was no point in even trying, because I was just going to fail, like I had at school, at work, and at everything else I’d ever tried. ‘You ain’t no good as a singer,’ I told myself. ‘You can’t even play an instrument, so what hope d’you have?’”