“It’s just human nature – isn’t it? – to be more attracted to something that’s taboo. If someone tells you not to smoke, you wanna smoke. If they say, ‘Don’t do drugs,’ you wanna do drugs. That’s why I’ve always thought that the best way to stop people taking drugs is to legalise the f**king things. It would take people about five seconds to realise that being an addict is a terribly unattractive and pathetic way to be, whereas at the moment it still has that kind of rebel cool vibe to it, y’know?”

“I remember one time, back in the day, I was at his [Bill Ward] house and he said, ‘Oh, ’ello Ozzy. You’ll never guess what? I’ve just come out of a coma.’‘What d’you mean, a coma? That’s one stage removed from being dead. You know that, don’t you, Bill?’‘All I know is I went to bed on Friday, and now it’s Tuesday, and I only just woke up. That’s a coma, isn’t it?’‘No, that’s taking too many drugs and drinking too much cider and sleeping for three days in a row, you d**k.’”

“‘Dad,’ said Jack one day. ‘When you’re on the telly, d’you think people are laughing with you or at you?’The question had obviously been bothering him for a while.‘Y’know what,’ I said to him, ‘as long as they’re laughing, I don’t care.’‘But why, Dad? Why would you want to be a clown?’‘Because I’ve always been able to laugh at myself, Jack. Humour has kept me alive over all these years.’And it’s true, y’know.”

“Mind you, it’s all bullshit with wine, isn’t it? It’s just f**king vinegar with a fizz, no matter what the tasters say.”

“The music business is like any other business, y’know? When sales are going well, everything’s hunky-f**king-dory. But the second something goes wrong, it’s all blood and law-suits.”

“The thing is, I’ve never believed in feuds. Don’t get me wrong: I’ve been angry with people. Very angry – with people like Patrick Meehan, or that lawyer who tried to bill me for a drink, or Bob Daisley. But I don’t hate them. And I don’t wish them any harm. I reckon hating someone is just a total f**king waste of time and effort. What do you get out of it in the end? Nothing. I’m not trying to come over like the Archangel Gabriel here. I just think that if you’re pissed off with someone, call them an arsehole, get it out of your system, and move on. It’s not like we’re on this earth very long.”

“I’m telling you, the ingenuity of alcoholics is something else. If only it could be put to some kind of good use. I mean, if you said to an alcoholic, ‘Look, the only way for you to get another drink is to cure cancer,’ the disease would be history in five seconds.”