“This story is about Howard Beale, who was the news anchorman on UBS TV. In his time, Howard Beale had been a mandarin of television, the grand old man of news, with a HUT rating of 16 and a 28 audience share. In 1969, however, his fortunes began to decline. He fell to a 22 share. The following year, his wife died, and he was left a childless widower with an 8 rating and a 12 share. He became morose and isolated, began to drink heavily, and on September 22, 1975, he was fired, effective in two weeks.”

“This was the story of Howard Beale: The first known instance of a man who was killed because he had lousy ratings”

“Nor could I fail to recall my friendship with Howard K. Beale, professor of American History at the University of North Carolina. There he was, one day in 1940, standing just outside my room in the men’s dormitory at St. Augustine’s, in his chesterfield topcoat, white silk scarf, and bowler hat, with his calling card in hand, perhaps looking for a silver tray in which to drop it. Paul Buck, whom he knew at Harvard, had told him to look me up. He wanted to invite me to his home in Chapel Hill to have lunch or dinner and to meet his family. From that point on we saw each other regularly.After I moved to Durham, he invited me each year to give a lecture on “The Negro in American Social Thought” in one of his classes. One day when I was en route to Beale’s class, I encountered one of his colleagues, who greeted me and inquired where I was going. I returned the greeting and told him that I was going to Howard Beale’s class to give a lecture. After I began the lecture I noticed that Howard was called out of the class. He returned shortly, and I did not give it another thought. Some years later, after we both had left North Carolina, Howard told me that he had been called out to answer a long-distance phone call from a trustee of the university who had heard that a Negro was lecturing in his class. The trustee ordered Beale to remove me immediately. In recounting this story, Beale told me that he had said that he was not in the habit of letting trustees plan his courses, and he promptly hung up. Within a few years Howard accepted a professorship at the University of Wisconsin. A favorite comment from Chapel Hill was that upon his departure from North Carolina, blood pressures went down all over the state.”

“There was a man here, lashed himself to a spar as his ship went down, and for seven days and seven nights he was on the sea, and what kept him alive while others drowned was telling himself stories like a madman, so that as one ended another began. On the seventh day he had told all the stories he knew and that was when he began to tell himself as if he were a story, from the earliest beginnings to his green and deep misfortune. The story he told was of a man lost and found, not once, but many times, as he choked his way out of the waves. And the night fell, he saw the Cape Wrath light, only lit a week it was, but it was, and he knew that if he became the story of the light, he might be saved. With his last strength he began to paddle towards it, arms on either side of the spar, and in his mind the light became a shining rope, pulling him in. He took hold of it, tied it round his waist, and at that moment, the keeper saw him, and ran for the rescue boat.”

“But Dick had come away for his soul's sake, and he began thinking about that. He had lost himself--he could not tell the hour when, or the day or the week, the month or the year.”

“When man created the mirror, he began to lose his soul. He became more concerned with his image than with his self.”