“Just as a fish doesn't know it is wet, so companies often can't see or feel the very opportunities where they are swimming”

“It doesn't matter if there are a lot of fish in the sea. Finding the ONE FISH to love for the rest of your life is difficult no matter where you swim.”

“Dear Die-ary, there's nothing terribly wrong with feeling lost, so long as that feeling precedes some plan on your part to actually do something about it. Too often a person grows complacent with their disillusionment, perpetually wearing their "discomfort" like a favorite shirt. I can't say I'm very pleased with where my life is just now... but I can't help but look forward to where it's going.”

“Swimming won't make you a fish, but if you're a fish you will swim.”

“A man was fishing and caught a fish. The fish was so small he threw it back in the water and for the first time in its life the fish realized it was swimming in something.”

“I do see the good in people, but I also see the bad --- I see it in myself. I know what I'm capable of. Good and bad. It's very imnportant that we make that clear. Just because I often find a way around the darkness doesn't mean tjat I don't know it's there. (Bono)”