“Yes, it is true that one generally needs to speak to the members of the key audience for a product or service. But as we are not trying to plumb an individual psyche for psychological motivation, but are rather trying to elucidate the relevant symbolic cultural meanings and practices, information garnered from those who do not like something is also relevant to understanding the cultural picture. In fact, contestation between points of view and meanings is a crucial aspect of the social dynamic. These nodal points of disagreement and different points of view can be precisely the most intriguing domains of cultural movement and thus new opportunities.”

“From this point of view, science - the real game in town - is rhetoric, a series of efforts to persuade relevant social actors that one's manufactured knowledge is a route to a desired form of very objective power.”

“culture comes into play at precisely the point where biological individuals become subjects, and that what lies between the two is not some automatically constituted ‘natural’ process of socialization but much more complex processes of formation”

“From the point of view of the Chinese Communist Party, the greatest casualties of the Cultural Revolution were the Party’s prestige and its ability to govern.”

“The incompatibility here [between some anthropologies] rests with basic attitudes toward cultural others, which in turn rests on fundamentally different understandings of history. The one sees the Other as different and *separate,* a product of its own history and carrying its own hitoricity...The second sees the Other as different but *connected,* a product of a particular history that is itself intertwined with a larger set of economic, political, social, and cultural processes to such an extent that analytical separation of "our" history and "their" history is impossible. In this view, there are no cultures-outside-of-history to be reconstructed, no culture without history, no culture or society "with its own structure and history" to which world-historical forces arrive.”

“The frame, the definition, is a type of context. And context, as we said before, determines the meaning of things. There is no such thing as the view from nowhere, or from everywhere for that matter. Our point of view biases our observation, consciously and unconsciously. You cannot understand the view without the point of view.”