“it's wrong to be right; it's right to be wrong.”

“Being right is based upon knowledge and experience and is often provable. Knowledge comes from the past, so it's safe. It is also out of date. It's the opposite of originality. Experience is built from solutions to old situations and problems. The old situations are probably different from the present ones, so that old solutions will have to be bent to fit new problems (and possibly fit badly). Also the likelihood is that, if you've got the experience, you'll probably use it. This is lazy. Experience is the opposite of being creative. If you can prove you're right you're set in concrete. You cannot move with the times or with other people. Being right is also being boring. Your mind is closed. You are not open to new ideas. You are rooted in your own rightness, which is arrogant. Arrogance is a valuable tool, but only if used very sparingly. Worst of all, being right has a tone of morality about it. To be anything else sounds weak or fallible, and people who are right would hate to be thought fallible. So: it's wrong to be right, because people who are right are rooted in the past, rigid-minded, dull and smug. There's no talking to them.”

“Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more.Some risks have a future, and some people call them wrong. But being right may be like walking backwards proving where you've been.Being wrong isn't in the future, or in the past.Being wrong isn't anywhere but being here.Best place to be, eh?”

“Be your own worst critic.When things go wrong it's tempting to shift the blame. Don't. Accept responsibility. People will appreciate it, and you will find out what you're capable of.”

“If you always make the right decision, the safe decision,the one most people make, you will be the same as everyone else.”

“We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.”

“It's better to regret what you have done than what you haven't.”