“Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.”

“Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramblefor novelty. Without the aesthetic, the computer is but a mindless speed machine, producingeffects without substance. Form without relevant content, or content without meaningful form.”

“Everything is design. Everything!”

“So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time. ”

“The difference between design and research seems to be a question of new versus good. Design doesn't have to be new, but it has to be good. Research doesn't have to be good, but it has to be new. I think these two paths converge at the top: the best design surpasses its predecessors by using new ideas, and the best research solves problems that are not only new, but worth solving. So ultimately design and research are aiming for the same destination, just approaching it from different directions.”

“aesthetic isn't simply about good design for good design's sake.”