“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”

“Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.”

“Women will buy products in an attempt to become the impossible goal. Men will buy products in an attempt to mate with the impossible goal.”

“Happiness is not a goal...it's a by-product of a life well lived.”

“Whenever you have a goal, it's a good idea to have both a plan A and a back-up Plan B, unless you are illiterate. But in that case you are probably homeless and have no goals anyway.”

“Inasmuch as art preserves, with the promise of happiness, the memory of the goal that failed, it can enter, as a 'regulative idea,' the desperate struggle for changing the world. Against all fetishism of the productive forces, against the continued enslavement of individuals by the objective conditions (which remain those of domination), art represents the ultimate goal of all revolutions: the freedom and happiness of the individual.”