“Humans are an absolute miracle of design. We come in all these fun shapes and sizes and we can survive all sorts of hardship and mistreatment and be practically as good as new the next day - try pouring a bottle of bourbon down your toaster and see just how well it works the next day - but the design's not perfect. Nothing is. And just because you love somebody won't make them love you back.”

“He wondered where that stuff went to, where love went to, how a person could just love somebody one day and boom –- the next day love somebody else.”

“Learning to design is, first of all, learning to see. Designers see more, and more precisely. This is a blessing and a curse — once we have learned to see design, both good and bad, we cannot un-see. The downside is that the more you learn to see, the more you lose your ‘common’ eye, the eye you design for. This can be frustrating for us designers when we work for a customer with a bad eye and strong opinions. But this is no justification for designer arrogance or eye-rolling. Part of our job is to make the invisible visible, to clearly express what we see, feel and do. You can‘t expect to sell what you can’t explain.”

“We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.”

“Write down five things you love to do. Next, write down five things that you're really good at. Then just try to match them up! Revisit your list once a year to make sure you're on the right track.”

“...and I came to the conclusion that in any project we design and develop, the size and degree of complexity of the information and control systems inscribed in it are the crucial factors, so that the all-embracing and absolute perfection of the concept can in practice coincide, indeed ultimately must coincide, with its chronic dysfunction and constitutional instability.”