“Cooking requires confident guesswork and improvisation-- experimentation and substitution, dealing with failure and uncertainty in a creative way”

“And by the way, everything in life is writable about if you have the outgoing guts to do it, and the imagination to improvise. The worst enemy to creativity is self-doubt.”

“The constant desire to win is a very American kind of trouble. Less glamorous gains made along the way--learning, wisdom, growth, and confidence, dealing with failure--aren't given the same respect because they can't be given a grade.”

“The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of business men are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.”

“The willingness to consider possibility requires a tolerance of uncertainty.”

“In order to deal with reality successfully - to pursue and achieve the values which his life requires - man needs self-esteem; he needs to be confident of his efficacy and worth.”