“Any good business person applies financial discipline to everything they do. The movie business is and should be no different; I don't believe you have to sacrifice creativity to have business success. To the contrary, great art requires discipline.”

“A culture of discipline is not a principle of business, it is a principle of greatness.”

“Keep busy, Sandy ... when you're busy you don't have time to brood ...""Life should be more than keeping busy.""Maybe it should be, but for most of us, it's not.”

“The desire to do something because you find it deeply satisfying and personally challenging inspires the highest levels of creativity, whetherit's in the arts, sciences, or business.”

“Wealth creation is not a business suited to those whose skill setconsists of voting “present.” It requires decision making, risk taking,hard information, discipline, insight, and intelligence.”

“Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.”