“Design is not really a way for me to express myself. Design is a product that we produce for a client.”

“We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.”

“Designing a product is designing a relationship.”

“In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service”

“I love to be a graphic designer, but could we get rid of clients somehow please?”

“We were not designed rationally, but are products of a convoluted history.”