“There is only one valid definition of business purpose: to create a customer.”
“Businesses fail either because they leave their customers or because their customer leave them !”
“Sales is a business of relationships, and you must cultivate customers with tenderness and love, like cabbages in winter, even if the customer is an egomaniacal asshole you want to hit with a shovel.”
“Even your most loyal customers always have a choice about where to take their business.”
“I'm just trying to keep my customer satisfied.”