“The purpose of business is to create and keep a customer.”

“There is only one valid definition of business purpose: to create a customer.”

“Business has only two functions — marketing and innovation.”

“The best way to predict your future is to create it”

“Innovation is the specific instrument of entrepreneurship...the act that endows resources with a new capacity to create wealth.”

“The leaders who work most effectively, it seems to me, never say "I." And that's not because they have trained themselves not to say "I." They don't think "I." They think "we"; they think "team." They understand their job to be to make the team function. They accept responsibility and don't sidestep it, but "we" gets the credit. This is what creates trust, what enables you to get the task done.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”