“The knowledge that we consider knowledge proves itself in action. What we now mean by knowledge is information in action, information focused on results.”

“A manager is responsible for the application and performance of knowledge. ”

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”

“We all have a vast number of areas in which we have no talent or skill and little chance of becoming even mediocre. In those areas a knowledge workers should not take on work, jobs and assignments. It takes far more energy to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.”

“Until we can manage time, we can manage nothing else.”

“It is more productive to convert an opportunity into results than to solve a problem - which only restores the equilibrium of yesterday.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”