“The "non-profit" institution neither supplies goods or services not controls. Its "product" is neither a pair of shoes nor an effective regulation. Its product is a changed human being. The non-profit institutions are human-change agents. Their "product" is a cured patient, a child that learns, a young man or woman grown into a self-respecting adult; a changed human life altogether.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

“Management is about human beings. Its task is to make people capable of joint performance, to make their strengths effective and their weaknesses irrelevant.”

“It is more productive to convert an opportunity into results than to solve a problem - which only restores the equilibrium of yesterday.”

“Every enterprise is a learning and teaching institution. Training and development must be built into it on all levels—training and development that never stop.”

“This defines entrepreneur and entrepreneurship - the entrepreneur always searches for change, responds to it, and exploits it as an opportunity.”

“The human being is a very poorly designed machine tool. The human being excels in coordination. He excels in relating perception to action. He works best if the entire human being, muscles, senses, and mind, is engaged in the work.”