“There is only one valid definition of business purpose: to create a customer.”

“The purpose of business is to create and keep a customer.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

“Whenever you see a successful business, someone once made a courageous decision.”

“Unless commitment is made, there are only promises and hopes; but no plans.”

“Business has only two functions — marketing and innovation.”

“It is more productive to convert an opportunity into results than to solve a problem - which only restores the equilibrium of yesterday.”