“Unless commitment is made, there are only promises and hopes; but no plans.”

“Plans are only good intentions unless they immediately degenerate into hard work.”

“Every enterprise requires commitment to common goals and shared values. Without such commitment there is no enterprise; there is only a mob. The enterprise must have simple, clear, and unifying objectives. The mission of the organization has to be clear enough and big enough to provide common vision. The goals that embody it have to be clear, public, and constantly reaffirmed. Management’s first job is to think through, set, and exemplify those objectives, values, and goals. Management”

“Whenever you see a successful business, someone once made a courageous decision.”

“There is only one valid definition of business purpose: to create a customer.”

“It is more productive to convert an opportunity into results than to solve a problem - which only restores the equilibrium of yesterday.”

“The companies that refused to make hard choices, or refused to admit that anything much was happening, fared badly. If they survive, it is only because their respective governments will not let them go under.”