“Whenever you see a successful business, someone once made a courageous decision.”

“There is only one valid definition of business purpose: to create a customer.”

“Unless commitment is made, there are only promises and hopes; but no plans.”

“Entrepreneurship rests on a theory of economy and society. The theory sees change as normal and indeed as healthy. And it sees the major task in society - and especially in the economy - as doing something different rather than doing better what is already being done. That is basically what Say, two hundred years ago, meant when he coined the term entrepreneur. It was intended as a manifesto and as a declaration of dissent: the entrepreneur upsets and disorganizes. As Joseph Schumpeter formulated it, his task is "creative destruction.”

“Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you.”

“The purpose of business is to create and keep a customer.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”