“It was only after oral tales became written orthodoxies that some people were labeled “pagans” and “heretics” and burned at the stake for unorthodox views. The greatest strength media ecology possesses is its ability to generate unorthodox views. Media ecology makes a better “Trojan horse” than a golden bull.”

Peter K. Fallon

Peter K. Fallon - “It was only after oral tales became...” 1

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“I see no real evolution in media ecology beyond the “shape shifting” nature that seems to have been deliberately embedded in its fabric. The one thing that must, I think, always define a study we recognize as media ecological is its acknowledgement of the interactions of cultures – and the people who constitute those cultures – and their technologies.”

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