“Reality never changes. It is our attitudes about reality that change.”

“But what has changed? The truth is that nothing changes...It is we who have changed, we who are beguiled by technological change, we who have ceased to believe that a certain situation exists while beginning to believe a new one has replaced it. We still love and hate, suffer and feel joy, resent and admire, covet and sacrifice. We still allow some with power to exploit and marginalize others without power, and we still look on quietly, feeling bad about it all but doing nothing. Nothing at all changes when new technologies are introduced into a culture. Nothing changes but our attitudes about what is and is not “real,” what is and is not “important,” what is and is not worth knowing. And we change because we choose to change, because media, as McLuhan tells us, are nothing more than extensions of us.”

“None of this is ever going to change until each of us changes. The change has to come from us, and the object of that change is us. We have to change our hearts. And we have to change our minds. We have to stop thinking in terms of stereotypes and deal with people as people. We have to stop thinking in terms of narrow self-interest and begin to reclaim the idea of the common good.”

“Media are really nothing more than extensions of us. It is we, not the media, who are metaphysical. Metaphysics is part and parcel of an organ – the human brain – that processes information both propositionally and presentationally, in words and in images; in reason and in imagination. We believe and refuse to believe. We believe in things that have no physical nature, no material reality, and we refuse to believe in them. We believe in things that not only have a physical, material nature but are also empirically measurable, and we refuse to believe in them. And our media play a role in all of this.”

“Media are epistemologies. Every medium implies a particular way of thinking about things, influences to great extent what things we will think about, and how we will think about them.”

“All that is really necessary to hate someone is not to give a shit about what happens to him. And when we don’t give a shit about what happens to a whole group of Americans because of the color of their skin, that is racism.”

“The way I see it, we're all either Trayvon Martin or we're George Zimmerman. The choice is ours. There's no in-between.”