“The anima in projection is responsible for man's state of being in love or in hate. One has now met one's soul image, the ideal and only woman, or conversely an absolutely unbearable bitch. Both reactions are found to be fascinating and irresistable. In such situations there tends to be a compulsive involvement which we can neither deal with nor let alone. Were it simply the fact that the woman is so wonderful or so awful, we could either love her or leave her. But if we can do neither, then we are under the arresting spell of the archetype.”