“Smash market vs. mass market: Indie authors delve deep into expressive vertical genres. Book stores hold 90-day-credit-return literature. Why wait? In five years, Indie authors will be both.”

“An old market had stood there until I'd been about six years old, when the authorities had renamed it the Olde Market, destroyed it, and built a new market devoted to selling T-shirts and other objects with pictures of the old market. Meanwhile, the people who had operated the little stalls in the old market had gone elsewhere and set up a thing on the edge of town that was now called the New Market even though it was actually the old market.”

“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.Seth Godin”

“We're interested in the mass-merchandising of anything. If there was a market in mass-produced portable nuclear weapons, we'd market them too”

“Good authors worry about genres great authors don't.”

“Luxury items are those things that are mass-produced by a third party and marketed to us to purchase so that we can express our individuality. ”